Company: The Iowa Lottery

Duration: December 10^th - Present

Goal: The Iowa Lottery sees great value in communicating with their customers.  With an already established and successful email campaign, The Iowa Lottery was looking to take their one-to-one interactions to the next level.  The Iowa Lottery set objectives to reach their customers via text messages with winning numbers, jackpot alerts, and periodic announcements about new games, promotions, and special events. 

An extremely important piece to this campaign, though, was ensuring all participants were of legally age and eligible to play the lottery games – thus, Sedona Technologies created an interactive age registration process.  After signing up for one of the many lottery subscription groups – users must reply with their age via text message to check their eligibility to participate.

Solution:  As stated, the first piece to this equation was the creation of the Sedona Technologies Interactive Age Registration.  This process will be explained below:

The Iowa Lottery has created the following databases:

NUMBERS: sends updates twice a week on the winning numbers for Powerball and Hot Lotto

ALERT: sends updates when the Powerball jackpot is $100 million or more

PROMO:  Sends periodic announcements about new games, promotions and special events

IALOT: sends all text messages originated by the Iowa Lottery

Here is an example of how our messaging system works while integrating the Interactive Age Registration:

• Customer texts “IALOT” to 97063
• Customer receives “Thanks! This service requires you to be 21 years old. Please reply with your birthday as follows ‘mmddyyyy’ to validate your age and begin receiving messages
• Customer texts “08061984”
• Customer receives “Welcome! You will receive the latest news from the Iowa Lottery. Reply ‘stop IALOT” to quit”
• Customer will then receive an automated message with information regarding the winning Powerball and Hot Lotto numbers, jackpot alerts, promotions, and Iowa Lottery information.

Results:

Subscription signups began quickly and have not let up.  Sedona Technologies has helped the Iowa Lottery communicate with their players using today’s technologies.  In a matter of seconds, players are now able to get updates sent to the palm of their hand.

Some people may say that text messaging is only prevalent amongst teenagers – those people are wrong!  This campaign has generated users with an average age of 39, and a maximum age of 70!  The young and the old are connecting - now it is your turn, sign up today!